Fingerhut Actions Their Rich CDP Data To Deliver Hyper-Personalized Experiences
Fingerhut makes merchandise affordable by offering credit accounts with low monthly payments for various products. The company wanted to deliver hyper-personalized experiences to their customers using proprietary data from their customer data platform (CDP), Tealium. They turned to Monetate Personalization to address this issue.
Monetate enabled Fingerhut to easily connect and input data from Tealium Audience Stream to fingerhut.com, their flagship eCommerce website. By connecting its CDP, Tealium, to the Monetate Personalization engine, Fingerhut was able to act on customer insights like third-party credit data, past shopping behavior, and brand/category affinity, achieving exceptional results with personalization of content over random assignment of offers.
Success with Strategy
Monetate All-In-One Action
- Delivered personalized homepage experiences for individual shoppers
- Served customized offers on homepage based on each customer’s favorite category
- Connecting Tealium to Monetate enabled Fingerhut to automatically update its master data set about each customer
Fingerhut’s master data set including information such as customer’s available credit, favorite sections, and more is fed as a constant variable into the Monetate Personalization Decisioning Engine.
Leveraging CDP Data for Automated Personalization
We combined Monetate Personalization and data from Tealium Audience Stream, resulting in:
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