Leveraging CDP Data for Automated Personalization
We combined Monetate Personalization and data from Tealium Audience Stream, resulting in:
50%
Reduction in time spent delivering personalization
4%
Lift in product views
1.1%
Lift in total conversion
What separates us from other retailers is that we help our customers build or rebuild credit. So, we need the ability to segment our audience based on the data that fits that market and have access to our customer information so that we can market to our customers in a way that is all about them and their needs. That means putting the customer first so that they can improve their credit scores. Having that data available to us is really what allows us to do that.
Change How You Communicate To Your Visitors
Make your website more welcoming. Make it more personal. Make it more profitable.