City Plumbing Brings Personalization and Social Proof to Skilled Trade for Big Results

In this Monetate Success Story Video, Digital Experience Manager Jack Little shares how Monetate Social Proof and Toolstation’s success with social proof inspired City Plumbing to leverage on their site.

With a combination of social proof experiences and product recommendations, City Plumbing shows that personalization is not just for retail and is valuable for all industries to increase ATC and CVR. For City Plumbing, social resulted in: +30% uplift in ATC on Desktop and +30% uplift in CVR on mobile.