Monetate Releases its Q4 2022 Ecommerce Quarterly Benchmarks Report
The latest edition of Monetate’s Ecommerce Quarterly Benchmarking Report covering Q4 of 2022 is now available for download.
In this latest report, we saw some interesting trends, which will be important to continue to watch as we feel the impacts of inflation and price increases and how that plays out worldwide.
The Q4 2022 Ecommerce Quarterly Benchmarks report helps retailers assess how their own KPIs (key performance indicators) stack up against their peers across the following metrics:
- Bounce Rate
- Average Page Views
- Abandoned Cart
- Conversion Rate
- Average Order Value
Monetate analyzes billions of customer sessions across a sample of 250+ retailer brands worldwide to interpret this data and set benchmarks across regional data from the United States, Great Britain, EMEA, and Other.
4 Key Findings from this Report:
- Users continue to abandon their tablets, which were already a small share of overall session distribution. Otherwise, YoY, distribution is relatively stable across devices.
- Significant increase to Add-Cart-Rates YoY in Health & Beauty (+14%), while Home Goods is down -10% as people head back out into the world. Other sectors are flat YoY, although Luxury and Specialty Products had a nice Q4.
- We saw the biggest YoY decreases in Conversion Rates in Electronics (-19%), Luxury (-20%), and Sporting Goods (-30%).
- We see the largest decrease YoY in AOV from Direct traffic (-5%). Of known origin traffic, Direct is still the most profitable, followed by Email.
Download our latest report and check out the full impact that Q4 2022 had on our customers.