Q4 2022

Monetate Ecommerce Quarterly Benchmarks

The Q4 2022 Ecommerce Quarterly Benchmarks report, pulled from our Ecommerce Benchmark statistics, helps retailers assess how their own KPIs stack up against their peers.


  • Sessions
  • Bounce Rate
  • Average Pageviews
  • Add-to-Cart
  • Abandoned Cart
  • Conversion Rate
  • Average Order Value

This eCommerce benchmarks report includes Q4 YoY percentage changes, and regional data across the US, Great Britain, EMEA, and Other. Billions of Monetate customer sessions were analyzed to produce this data.

4 Key Findings from the Report

  • Users continue to abandon their tablets, which were already a small share of overall session distribution. Otherwise, YoY, distribution is relatively stable across devices.
  • Bounce is up on Desktop +11% YoY, coming almost exclusively from the UK.
  • While pageviews are down -6% YoY, we do see some recovery QoQ on desktop, likely typical seasonal trends.
  • Declines in conversion are more pronounced on Desktop than on
    mobile devices (-13% vs -9%), but they are down across the board YoY.

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