A constant priority for JoJo is driving traffic to their stores for specific promotional events or for new store openings, making localized promotions key to their success. If a site visitor is within a certain radius of a soon-to-be-open store, they will push a lightbox to collect their email and offer to notify them when the store opens.
Step Two: Starting the Holiday Season Strong Across Global Regions
JoJo opened their first US stores in 2018 and were faced with a market of larger geographical size and a limited understanding of their expanded customer base.
They used Monetate’s out-of-the-box targeting to deliver localized experiences across the country but came across an obstacle on their mission to deliver relevancy to this new customer base. JoJo had limited insights around customer intent, a complication faced by many brands that is amplified during the holiday season with so many new visitors arriving at the site.
They designed an Individual Fit Experience (AI-Powered, 1-to-1 Personalization) to offer different promotions to each customer. The goal was to deliver maximum ROI during this key period whilst also gathering key insights about their US customer base. They created content suited to key customer groups, with messaging and imagery tailored to either maternity sale shoppers or baby sale shoppers.
The Monetate platform pulled from a wide variety of data including screen size, day of the week, population density, local weather forecasting, and new customer status to determine which creative asset should be displayed to each visitor.
The experience delivered a huge 124% increase in homepage engagement and a 7% decrease in bounce rate.