Blog | Personalization Trends & Strategies

Ecommerce

Searchandising for Higher Profit Margins: Boost and Bury Products for Better Customer Experiences and Promotions

Searching for the right product online can be a frustrating experience. When a customer uses search terms like, “black dress pants,” it’s likely black dresses show up as much as black pants do, making it harder to find what they want. Eight out of ten online shoppers use on-site search to find products, and they…

Ecommerce

Top 5 Monetate Personalization Use Cases for Retail

For retailers, it is more important than ever to provide the most engaging and satisfying customer journey for all new visitors and returning customers who land on your eCommerce site. Your eCommerce site is an important brand touchpoint that not only serves the function of selling products and goods but is also a prime spot…

Data and Analytics

Balancing Personalization and the Customer Experience with Data Privacy

According to a McKinsey study, consumers are growing more and more wary of how their data is being treated and tracked. Consumers’ trust levels are low and vary by industry, with only about 10% of respondents saying that they trust consumer-packaged goods or media and entertainment companies. At the same time, consumers also expect a…

1-to-1

Managing the Impact of Returns with Personalized Retail Experiences

The COVID-19 pandemic created an unprecedented need for retailers to optimize their online retail experiences for their customers, as brick-and-mortar stores became off-limits. This resulted in retailers ensuring that they had reliable delivery networks to manage this increase in demand. However, with more deliveries comes the need for more returns as people were forced to…

Personalization and Individualization

Why a Looming Recession Makes Website Personalisation a Must in 2023

In the wake of the COVID-19 pandemic’s massive disruptions to consumer-facing businesses, and the global economy’s failure to fully recover from that setback, too many companies find themselves in a bind. Consumers are thinking more carefully than ever about each purchase they make, upsetting the presumptions on which many brands built their pre-pandemic marketing strategies.…

Personalization and Individualization

Why Should You Be Excited about Monetate’s Action Templates?

Are you familiar with Monetate’s Action Templates? Monetate makes it easy to get up and running quickly with a host of out-of-the-box Action Templates. We created these templates for our users based on our experiences working with the largest and most innovative customer-facing brands. We have templates for both marketer actions and developer actions. In…

1-to-1

What is 1-1 Personalization?

1-to-1 Personalization describes the practice of delivering a unique, optimal digital experience for each customer using all available data from 1st and 3rd party sources. In order to take action in real-time to deliver a customized experience to every visitor across channels, 1-to-1 personalization requires rapid data aggregation and analysis, cross-channel deployment, and machine learning…

Company News

Meet the CX Alliance: Monetate, Tealium, Contentsquare, and Bazaarvoice

Monetate is excited to introduce a new partnership: The CX Alliance! The CX Alliance (CXA) is a partnership between Monetate, Tealium, Contentsquare, and Bazaarvoice. With this new alliance, we are bringing together four vendors with technology that complement each other well to help digital teams make sense of how to best use their tech stack…

Ecommerce Quarterly

Monetate’s Q3 2022 Ecommerce Quarterly Report Shows Interesting Shopper Behaviors and Habits Between Essential and Big-Ticket Items

The latest edition of Monetate’s Ecommerce Quarterly Benchmarking Report covering Q3 of 2022 is now available for download. Q3 of 2022 was an exciting time for retailers. Not only were preparations for peak season underway, but worldwide inflation and a looming recession have impacted consumer behavior across the board. This pushed retailers and brands to figure out…

Company News

Monetate Black Friday Weekend Recap 2022: $8.6 Billion in Sales, 13.2% Increase in Purchases, and a New Cyber Monday Record

Now that Black Friday Weekend 2022 has come and gone, it’s time to celebrate. We made it! The entire team at Monetate would like to take a moment to congratulate our customers for the care, planning, and innovation you brought to this year’s peak season. And your efforts were rewarded. So, the question is: What…

Social Proof

Monetate Releases New Social Proof Personalization Experiences: Trending & Recommended for You

Monetate is excited to announce the launch of two new experiences as part of Monetate Social Proof for Personalization – Trending & Recommended for You. What is Social Proof? Social proof is a feature that is part of Monetate Personalization that enables organizations, including brands and retailers, to display previous collective user behavior on a…

Customer Experience

3 Real Examples of How to Optimize Your Website Customer Journey

How are leading brands optimizing their website customer journeys? What tools and tactics are they using to ensure personalized experiences? In this post, we share three real-life optimization examples from three different phases of the customer journey. This guest blog post is courtesy of our partner, Contentsquare. At Contentsquare, we’re focused on helping brands optimize their…

Customer Experience

Spotlight on Personalisation: Building a Culture of Personalisation Within Your Organisation

If you attended our recent client summit events in London or NYC, you’ll recall that we discussed the importance of building a Culture of Personalisation within your organisation. As a refresher, let’s review exactly what we mean by a Culture of Personalisation. A Culture of Personalisation refers to the way of thinking, planning and…

Testing and Segmentation

Spotlight on Personalisation: Segmentation – A Building Block to Personalisation Success

During our Personalisation Summit in London on October 13th, I shared a recent experience with the audience. As a health and fitness enthusiast who is experienced in the competitive world of bodybuilding, I was asked by a friend to help source a product to augment her diet as one of many avenues of achieving a…

Personalization and Individualization

Spotlight on Personalisation: Maximising Personalisation for Peak

This blog was inspired by a presentation delivered by Monetate’s Sr. Director of Digital Experience Consulting Paul Knutton at the Monetate Personalisation Client Summit in London. We get it, you’re busy. In the words of Stephen R. Covey, “Most of us spend too much time on what is urgent and not enough time on what is important.” …

Monetate Summit

Monetate Personalization Client Summits in London and NYC Brings Together Retail Leaders and Customer Experience Experts

Recently, our team had the honor of hosting two Personalization Client Summits in London (October 13th) and in NYC (October 27th). The key theme of this year’s events was to encourage our clients to stop talking about personalization and to “get moving” and begin delivering better customer experiences. The goal of our sessions and roundtables…

About Monetate

Welcome to Monetate: A New Vision for Personalization

Welcome to the New Monetate! As you probably heard last week, Kibo made the decision to spin off its personalization business (formerly known as Monetate and Certona) to stand alone under the Monetate brand. In case you missed this announcement, you can check out our announcement blog and the official press release on the Monetate…

About Monetate

Meet Monetate: Kibo Spins Off Personalization Business Unit as New Entity

It’s a brand-new day for Monetate, and we have some big news to share. Today, Kibo announced that they have sold their Personalization business unit, formerly known as Monetate and Certona, to Centre Lane Partners as a single entity. Therefore, moving forward the new personalization-focused business that has been “spun off” from Kibo will be…

Company News

Monetate Again Recognized as a Magic Quadrant Leader for Personalization Engines

“Monetate is a Leader. It is recognized as an easy-to-use yet powerful tool for advanced data-driven personalization and optimization. Monetate Personalization Engine applies an intuitive framework and UI to customize marketing and digital commerce experiences, aligning content to intent, with less reliance on developers for testing and editing.” Gartner Magic Quadrant for Personalization Engines (2019)…

Ecommerce

Getting Started with Homepage Personalization

Some retail brand leaders (particularly towards the more luxury end of the spectrum) have traditionally viewed their site homepages as highly curated canvases — much like the front window display of a store. I’m an artist myself, so I’m very sympathetic to the concept of a unified brand aesthetic. However, these brands are limiting their…