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Some retail brand leaders (particularly towards the more luxury end of the spectrum) have traditionally viewed their site homepages as highly curated canvases — much like the front window display of a store. I’m an artist myself, so I’m very sympathetic to the concept of a unified brand aesthetic. However, these brands are limiting their…
Every successful personalization campaign requires understanding both your customers and their intent. At its core, personalization is the act of presenting the right experience to the right audience to deliver a wanted experience. So how can marketers better understand their audience segments, in order to design the most valuable experiences possible? The first step is…
Your most loyal customers typically end up being just one small slice out of a greater whole. But how do you personalize for them while learning how to identify and grow more customers like them? The answer is 1-to-1 personalization. Before AI-powered personalization tools, catering to small demographics was difficult and required a lot of…
“Monetate is a Leader. It is recognized as an easy-to-use yet powerful tool for advanced data-driven personalization and optimization. Monetate Personalization Engine applies an intuitive framework and UI to customize marketing and digital commerce experiences, aligning content to intent, with less reliance on developers for testing and editing.” Gartner Magic Quadrant for Personalization Engines (2019)…
Mary Meeker’s renowned annual Internet Trends decks have been providing industry insights (and watercooler conversations amongst us data heads) since 1995. This year the Bond Capital founder released a staggering 333 slides, with a wealth of data around ecommerce and retail in general — including hints of possible market saturation and slowing growth. What caught…
