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Your most loyal customers typically end up being just one small slice out of a greater whole. But how do you personalize for them while learning how to identify and grow more customers like them? The answer is 1-to-1 personalization. Before AI-powered personalization tools, catering to small demographics was difficult and required a lot of…
We sat down with Danielle Schwolow, Senior Growth Strategist for Multiplica US, a full-service digital marketing agency that offers optimization, analytics, and UX/UI services for the travel industry. Danielle’s been named a “woman making waves in ecommerce” by Ecommerce Magazine and will be co-host of an upcoming webinar with Monetate [register here]. She specializes in…
“Monetate is a Leader. It is recognized as an easy-to-use yet powerful tool for advanced data-driven personalization and optimization. Monetate Personalization Engine applies an intuitive framework and UI to customize marketing and digital commerce experiences, aligning content to intent, with less reliance on developers for testing and editing.” Gartner Magic Quadrant for Personalization Engines (2019)…
Mary Meeker’s renowned annual Internet Trends decks have been providing industry insights (and watercooler conversations amongst us data heads) since 1995. This year the Bond Capital founder released a staggering 333 slides, with a wealth of data around ecommerce and retail in general — including hints of possible market saturation and slowing growth. What caught…
