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Monetate is excited to announce the launch of two new experiences as part of Monetate Social Proof for Personalization – Trending & Recommended for You. What is Social Proof? Social proof is a feature that is part of Monetate Personalization that enables organizations, including brands and retailers, to display previous collective user behavior on a…
How are leading brands optimizing their website customer journeys? What tools and tactics are they using to ensure personalized experiences? In this post, we share three real-life optimization examples from three different phases of the customer journey. This guest blog post is courtesy of our partner, Contentsquare. At Contentsquare, we’re focused on helping brands optimize their…
If you attended our recent client summit events in London or NYC, you’ll recall that we discussed the importance of building a Culture of Personalisation within your organisation. As a refresher, let’s review exactly what we mean by a Culture of Personalisation. A Culture of Personalisation refers to the way of thinking, planning and…
During our Personalisation Summit in London on October 13th, I shared a recent experience with the audience. As a health and fitness enthusiast who is experienced in the competitive world of bodybuilding, I was asked by a friend to help source a product to augment her diet as one of many avenues of achieving a…
This blog was inspired by a presentation delivered by Monetate’s Sr. Director of Digital Experience Consulting Paul Knutton at the Monetate Personalisation Client Summit in London. We get it, you’re busy. In the words of Stephen R. Covey, “Most of us spend too much time on what is urgent and not enough time on what is important.” …
Recently, our team had the honor of hosting two Personalization Client Summits in London (October 13th) and in NYC (October 27th). The key theme of this year’s events was to encourage our clients to stop talking about personalization and to “get moving” and begin delivering better customer experiences. The goal of our sessions and roundtables…
Welcome to the New Monetate! As you probably heard last week, Kibo made the decision to spin off its personalization business (formerly known as Monetate and Certona) to stand alone under the Monetate brand. In case you missed this announcement, you can check out our announcement blog and the official press release on the Monetate…
It’s a brand-new day for Monetate, and we have some big news to share. Today, Kibo announced that they have sold their Personalization business unit, formerly known as Monetate and Certona, to Centre Lane Partners as a single entity. Therefore, moving forward the new personalization-focused business that has been “spun off” from Kibo will be…
“Monetate is a Leader. It is recognized as an easy-to-use yet powerful tool for advanced data-driven personalization and optimization. Monetate Personalization Engine applies an intuitive framework and UI to customize marketing and digital commerce experiences, aligning content to intent, with less reliance on developers for testing and editing.” Gartner Magic Quadrant for Personalization Engines (2019)…
Some retail brand leaders (particularly towards the more luxury end of the spectrum) have traditionally viewed their site homepages as highly curated canvases — much like the front window display of a store. I’m an artist myself, so I’m very sympathetic to the concept of a unified brand aesthetic. However, these brands are limiting their…
