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          2019 Guide to Holiday Season Personalization

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        • News

          2019 Guide to Holiday Season Personalization

          Learn More

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Insights

Stay up-to-date on the latest personalization trends, strategies, and research with Monetate.

  • Ecommerce

Getting Started with Homepage Personalization

Some retail brand leaders (particularly towards the more luxury end of the spectrum) have traditionally viewed their site homepages as highly curated canvases — much like the front window display of a store. I’m an artist myself, so I’m very sympathetic to the concept of a unified brand aesthetic. However, these brands are limiting their…

Greg Giletto | November 20, 2019

  • Company News

What We Shipped: Get Instant Customer Insights with Audience Explorer

Every successful personalization campaign requires understanding both your customers and their intent. At its core, personalization is the act of presenting the right experience to the right audience to deliver a wanted experience. So how can marketers better understand their audience segments, in order to design the most valuable experiences possible? The first step is…

Ubek Ergashev | November 20, 2019

  • Personalization and Individualization

Introducing the Small Slice Dilemma in Personalization

Your most loyal customers typically end up being just one small slice out of a greater whole. But how do you personalize for them while learning how to identify and grow more customers like them? The answer is 1-to-1 personalization.  Before AI-powered personalization tools, catering to small demographics was  difficult and required a lot of…

Monetate | November 20, 2019

  • Company News

Monetate Again Recognized as a Magic Quadrant Leader for Personalization Engines

“Monetate is a Leader. It is recognized as an easy-to-use yet powerful tool for advanced data-driven personalization and optimization. Monetate Personalization Engine applies an intuitive framework and UI to customize marketing and digital commerce experiences, aligning content to intent, with less reliance on developers for testing and editing.” Gartner Magic Quadrant for Personalization Engines (2019)…

Stephen R. Collins | November 20, 2019

  • Data and Analytics

What Marketers Can Learn about Customer Acquisition from the 2019 Internet Trends Report

Mary Meeker’s renowned annual Internet Trends decks have been providing industry insights (and watercooler conversations amongst us data heads) since 1995. This year the Bond Capital founder released a staggering 333 slides, with a wealth of data around ecommerce and retail in general — including hints of possible market saturation and slowing growth. What caught…

Liam Moroney | November 20, 2019

  • Ecommerce

Getting Started with Homepage Personalization

Greg Giletto | November 20, 2019

  • Company News

What We Shipped: Get Instant Customer Insights with Audience Explorer

Ubek Ergashev | October 2, 2019

  • Personalization and Individualization

Introducing the Small Slice Dilemma in Personalization

Monetate | August 21, 2019

  • Ecommerce

40+ Ecommerce Marketing Stats for 2020 Planning

Monetate | October 30, 2019

  • Conversion Rate Optimization

Conversion Rate Optimization and the Travel Industry: 11 Questions with CRO Expert Danielle Schwolow

Danielle Schwolow, Sr. Growth Strategist at Multiplica | August 16, 2019

  • Data and Analytics

What Marketers Can Learn about Customer Acquisition from the 2019 Internet Trends Report

Liam Moroney | August 5, 2019

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