Go beyond the basics with best practices and conversion-boosting strategies from some of the biggest names in ecommerce
Ebook: Get a Masters in Merchandising
Merchandisers have been practicing the art of positioning their products and wares since the invention of commerce.
From Christmas window displays, to the warm neon glow of signs in an 80s-era mall, or even to your first lemonade stand, visual merchandising has always had a place in society. But for merchandisers, it isn’t all about physical spaces anymore. Merchandising techniques have adapted to online spaces and channels in ways early town square sellers (and customers) couldn’t possibly have imagined.
All thanks to the wonders of technology.
In an era where shopping has predominantly moved online, digital merchandising has become a cornerstone for retailers to captivate shoppers’ attention in the absence of physical shelves and window displays. But in a busy marketplace, with an abundance of competition, merchandisers are fighting to make their mark. As a merchandiser, how do you stand out? What can you do to captivate your audience and turn them into repeat customers?
It’s more important than ever for brands to deliver world-class customer experiences that are both personalized and tailored to delight. According to research from McKinsey, companies that grow faster are driving 40% more of their revenue from personalization when compared to their slower-growing counterparts.
But, contrary to the substantial evidence showing the impact of personalization, there’s a serious lack of actionable help showing data-driven insights on where and how to deliver powerful personalized experiences across the digital journey.
That’s where this playbook comes in.
We’ve pulled together our favorite tips and tricks from leading merchandisers and brands. From your homepage through checkout, we’re revealing the best practices and exact experiences we’ve seen work for brands at the top of their merchandising game, including Nespresso, Pandora, Clarks, and others.
You’ll also find key definitions, different tactics, and proven tips to optimize your merchandising and personalization strategies across digital touchpoints. Download this free resource and level up your merchandising strategy!