In this Monetate Success Story, Lead Front End Developer Ben O’Connor describes how Mainline Menswear leveraged Monetate’s A/B Testing tools to improve their customer experience—going beyond surface-level insights to make changes that align with shopper expectations and preferences.
Ben and his team have been able to run bigger and bolder tests the longer they’ve worked with Monetate, going from small changes like button color to displaying a different mega menu depending on user set.
