Monetate Releases New Framework for Mobile Personalisation

Monetate Releases New Framework for Mobile Personalisation

Originally published by Enterprise Times, May 7, 2020

Monetate has announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript framework. This new offering gives customers a streamlined method to leverage Monetate’s platform capabilities on the React framework for single-page applications (SPAs) as they would for traditional multi-page applications. Retailers have adapted to the new reality spurred on by COVID-19. No footfall on the high street and increasing traffic online.

Monetate’s SDK gives retailers the tools to future-proof their digital experience. It swiftly creates new personalised content as demanded by evolving customer needs and market changes.

Delivering a microservices-based personalised commerce Platform

Monetate’s SDK feature provides customers with an additional microservices offering. It allows core eCommerce functions to run and operate independently from each other, enabling agile and scalable development. This allows retailers to easily add new services for shoppers. Services such as information about pickup windows for curbside orders, availability updates on high-demand products, promotions based on search behaviours.

Decoupling the front-end presentation layer from the back-end transactional layer means changes and updates can be made in real-time. This could be achieved without any downtime for the shopper. Additionally, microservices can be deployed individually, and independently scaled, so brands can utilise only the services they need today. However, brands can add more in the future as business needs arise. Monetate is a subsidiary of Kibo Commerce.

Kibo’s headless microservices

(Image credit/LinkedIn/Ram Venkataraman)
Ram Venkataraman, CTO at Kibo Commerce

“This launch is part of Kibo’s commitment to building a platform that fits in the modern technology landscape. It must be capable of working with any client-side technology to power personalized customer experiences,” said Ram Venkataraman, Kibo’s CTO. “Today’s retail environment demands retailers offer each shopper a personalised experience that caters to their evolving needs. The SDK feature is designed to help retailers quickly pivot and create personalised mobile experiences that engage with every customer.”

Kibo’s headless microservices architecture allows a retailer’s developers to have a great deal of freedom in creating custom shopping experiences. Experiences across cutting-edge channels, allowing clients to focus on perfecting shopper interactions across the complex matrix of buyer touchpoints. (e.g. desktop, mobile, kiosk, Amazon Alexa) that make up the modern customer journey. By infusing Monetate’s and Certona’s capabilities, Kibo delivers personalisation at scale to customers across all facets of the eCommerce experience.

Enterprise Times: What this means for businesses?

The COVID-19 crisis has highlighted the importance of omnichannel capabilities for brands and business. While some brands such as Primark have seen their revenues grind to zero, other brands such as Adidas have thrived. The pandemic has reminded business of the importance of being agile and being able to respond to events. The importance of mobile in the omnichannel eco-system cannot be underestimated for brands and retailers. Kibo says its omnichannel commerce platform can be delivered with the lowest total cost of ownership and the fastest time to market. By leveraging cloud technologies, the company says clients can utilise Software Development Kit to create mobile content quickly and easily. This should empower retailers to deliver personalised messaging at scale.