From their headquarters in New York, NY mParticle amplifies your customer data with machine learning. Apps using mParticle collect data which is then routed to various providers configured on their dashboard. It works by systematically tagging, cleansing, deduping, and standardizing data. Events are then mapped and moves attributes from diverse sources to a single schema.

mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding.