Google Analytics

From their headquarters in Mountain View, CA, to their offices across the globe, Google Analytics provides a complete understanding of your customers across devices and platforms. GA acquires user data from each website visitor through page tags. A page tag  helps track and generate data such as the number of users, bounce rates, average session duration, sessions by channel, pageviews, goal completions and more.

Google Analytics is currently used by 44 million websites. Google Analytics 4 (GA4) is currently used by 14.2 million websites. The United States has the largest number of GA4 users in the world, with an estimated 3,2 million websites. As of January 2024, approximately 23% of GA4 sites are from the U.S., which is a significant proportion.