120Feet

120Feet is a digital consultancy with a mission to help businesses make more profit from the best use possible of their online marketing technology, data and conversion opportunities. To do this, they specialise in deploying tag management solutions, web analytics, reporting & analysis services, various data projects, testing and optimising digital experiences.

Tag management: data layer design, tagging briefs and configuration for the deployment of any tag via any tag manager.
Web analytics: expertise in the auditing, solution design, deployment and use of Adobe Analytics & Google Analytics.
Experimentation and optimisation: testing (A/B and MVT), targeting and optimising digital experiences. For example, using tools such as Monetate.
Insight & reporting: building reports, data visualisation, analysis, insights & training.
Data projects: enablement and training in no / low code tools such as Alteryx and Knime, data extract and data feed projects, Google Big Query and Looker Studio.