FullStory

FullStory is equipping organizations with the information needed to perfect digital experiences—so that it’s ultimately easier for everyone to get things done online.

At FullStory, they’ve elevated three key concepts—Empathy, Clarity, and Bionics—that they believe form the right basis for interacting with customers and each other. they call these concepts their watchwords.

Unlike traditional “corporate value statements” that are too easily forgotten or ignored, their watchwords are meant to be easy to grok so that they can truly put them into practice. And it works! People at FullStory do pay attention to how their day-to-day choices reflect (or fail to reflect) their watchwords. These words are mentioned far more than you might expect around the office, in meetings, documents, presentations, blog posts and, perhaps most meaningfully, in casual conversation.