Specialty Apparel Store Optimized Product Recommendations Placement

Challenge

Space on the homepage to expose the full array of offerings for your brand is often limited. Product recommendations may be engaging, but it may risk turning off visitors if they are perceived as “pushy” when placed above the fold.

Improvement in all the right places:

• 5% Average Order Value Increase
• Increase in Average Time on Site
• Increase in Revenue Per Session

Our Solution

• Used Dynamic Testing to automatically identify and promote the best homepage layout.
• Optimized for engagement no matter how small the audience or how short the time frame.
• Mitigated risk as the test allocates traffic in real-time to the variant driving more engagement.