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Retail

Outdoor Retailer Differentiates Homepage Theme Based on Visitor Location

INDUSTRY

Retail

CHANNEL

Website

PAGE

Homepage

KPIs

FEATURE USED

Segmentation & Targeting, A/B Testing

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Want to see similar results on your website? Get in touch today and we’ll get you up and running!

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Challenge

Visitors landing on a website come from all over geographically and are likely to be anticipating different weather conditions at any given time, with weather-specific intent and needs.

Improvement in all the right places:

  • 10% Bounce Rate Reduction

Our Solution

  • Segmented visitors based on their location and local weather forecast in their region.
  • Anticipated their needs by serving creatives best suited for their respective weather.
  • Tested variants to gain deep insights to the preferences of each segment.

Explore More Use Cases

See how our clients are using Monetate to create better customer experiences.

Waitrose Individualized Content and Gained Behavioral Insight

Membership Society Used Dynamic Testing to Grow Customer Base

Retailer Serves Targeted Offers to Grow Loyalty

Global Fashion Brand Leverages Product Recommendations to Drive Wish List Adoption

Optimized Checkout Messaging to Drive Bookings

Apparel Retailer Increased RPS by +8% Using Dynamic Filters of Product Recommendations

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