Outdoor Brand Serves Recommendations on Product Pages for Visitors Landing from Paid Search 

Challenge

When analyzing user behavior, an outdoor brand noticed a high exit rate for visitors landing from paid search.

Improvement in all the right places:

• 3.5% Lift in Conversion
• 2% Increase in Average Pageviews
• 4.5% Increase in New Visitor Conversion

Our Solution

• The team tested the addition of product recommendations featuring product bestsellers to encourage visitors to browse the site without leaving straight away.