Holiday Recommendations Powered by Explicit Insights

Challenge

A European travel brand wanted to engage would-be holiday makers by delivering personalized experiences based on explicitly and implicitly gathered insights.

Improvement in all the right places:

• Improved Average Time on Site
• Increased Clicks on Recommendations

Our Solution

• Created a dream vacation builder to capture explicit data points such as departure airport, destination, season
• Fed insights alongside past customer behavior into Monetate
• Powered recommendations across the website and in its app