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Food & Beverage

Waitrose Grows a Loyal Customer Base of Online Shoppers with Online Discounts

INDUSTRY

Food & Beverage

CHANNEL

Website

PAGE

Homepage

KPIs

FEATURE USED

Segmentation & Targeting

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Challenge

Having identified that customers who have shopped at least five times online are more likely to be retained in the long term, Waitrose implemented a marketing campaign offering an £80 discount spread across five online shops.

Improvement in all the right places:

  • 21% Uplift in Conversion

Our Solution

  • Visitors to the site were targeted based on how many times they had placed an order with Waitrose online and presented with a unique incentive code based on this.

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