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Retail

Toolstation Leverages Social Proof & FOMO to Deliver Top Results

INDUSTRY

Retail

CHANNEL

Mobile

PAGE

Product Detail Page

KPIs

FEATURE USED

Social Proof

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Challenge

Toolstation wanted to increase conversion during a busy January sales season. To do so, the team decided to turn to Social Proof with Monetate.

Improvement in all the right places:

  • 30x ROI from Implementation
  • 2% Increase in Conversion Rate
  • 5% Uplift in Email Driven Sales

Our Solution

  • Toolstation set up an experience in 5 minutes. The Social Proof experience explained to shoppers how many products had sold that day, creating the right sense of “FOMO” needed to increase engagement.

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Outdoor Retailer Differentiates Homepage Theme Based on Visitor Location

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