Fashion & Apparel|Retail

Apparel Brand Adds Personalized Product Recommendations to Email for Re-engagement

INDUSTRY

Fashion & Apparel|Retail

CHANNEL

Email

PAGE

Sitewide

FEATURE USED

Email Product Recommendations

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Challenge

Once a customer has finished browsing or makes a purchase on your site, it is difficult to stay top of mind when they are not directly exposed to your content or products.


Improvement in all the right places:

  • 10% Email Click-Through Rate Increase

Our Solution

  • Added product recommendations based on customer behavior to emails and served them directly to customers’ inboxes.
  • Included recommendations in any email, from syndicated campaigns to order confirmations.
  • Showcased recommendations with price, ratings & reviews, and other information.

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