Fashion Retailer Increased Engagement with Automated Personalization

Challenge

Depending on the stage of pregnancy through to motherhood, products and messaging needs to change for site visitors due to frequently changing customer intent. A fashion retailer was also entering a new market with unknown customers. They also wanted to drive traffic to stores for promo events and new openings, while remaining relevant for site visitors.

Improvement in all the right places:

• 24% Conversion Rate Uplift
• 124% Homepage Engagement Increase
• 25% Increase in New Visitor Conversion

Our Solution

• Began with testing to better understand their customer base.
• They then fed their customer data into Monetate’s Decisioning Engine and used AI to decide which content asset to show to each visitor on the homepage.