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Travel

Optimized Checkout Messaging to Drive Bookings

INDUSTRY

Travel

CHANNEL

Website

PAGE

Hotel Detail Pages

KPIs


FEATURE USED

A/B Testing

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Challenge

A premium hotel bookings site wanted to optimize the language on hotel detail pages to drive bookings as its team noticed that a significant number of visitors were dropping off at this stage to check for deals elsewhere.

Improvement in all the right places:

  • 35% Increase in Average Order Value
  • 40% Increase in Revenue Per Session

Our Solution

  • The team decided to test the language on call to actions to be more assertive and to drive a sense of urgency

Explore More Use Cases

See how our clients are using Monetate to create better customer experiences.

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UK Retailer Grows Loyalty and Revenue Through Targeted Offers Powered by Offline CRM Data

Outdoor Brand Incentivized Added Spend With a ‘Free Delivery’ Progress Bar in the Basket

Travel Encourage Higher Priced Bookings with ‘Free Parking’ Notifications

Outdoor Retailer Differentiates Homepage Theme Based on Visitor Location

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