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Retail

Outdoor Retailer Differentiates Homepage Theme Based on Visitor Location

INDUSTRY

Retail

CHANNEL

Website

PAGE

Homepage

KPIs

FEATURE USED

Segmentation & Targeting, A/B Testing

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Challenge

Visitors landing on a website come from all over geographically and are likely to be anticipating different weather conditions at any given time, with weather-specific intent and needs.

Improvement in all the right places:

  • 10% Bounce Rate Reduction

Our Solution

  • Segmented visitors based on their location and local weather forecast in their region.
  • Anticipated their needs by serving creatives best suited for their respective weather.
  • Tested variants to gain deep insights to the preferences of each segment.

Explore More Use Cases

See how our clients are using Monetate to create better customer experiences.

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Outdoor Brand Incentivized Added Spend With a ‘Free Delivery’ Progress Bar in the Basket

Travel Encourage Higher Priced Bookings with ‘Free Parking’ Notifications

Outdoor Retailer Differentiates Homepage Theme Based on Visitor Location

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