Outdoor Retailer Achieved Serious Results with Slotted Recommendations

Challenge

As a result of their global presence, and their specialization in a broad swath of apparel, this outdoor retailer has a widely varied customer base. Therefore, the company needed to make sure the shopping experience would be as relevant for a Spanish sailor as it would be for a professional skier in Colorado or a commuter in London.

Improvement in all the right places:

• 100% Increase in Revenue Per Session
• 4% Bounce Rate Decrease
• 50% More Click on Recommendations

Our Solution

• Used Monetate’s easy-to-use platform to test, segment, recommend, and automate personalization.
• Set up slotted recommendations for new visitors, who were shown recommendations based on trending and popular items.
• Product recommendations split into menswear vs. womenswear for both warm and cold weather gear.