Apparel Brand Optimized Value Prop Communication

Challenge

Visitors who are new to your brand must be quickly educated about your value proposition in servicing them. However, it is difficult to determine the best messages and visuals that resonate across devices.

Improvement in all the right places:

• 25% Average Order Value Increase
• 34% Increase in Overall Conversions
• 15% New Visitor Conversion Uplift

Our Solution

• Segmented visitors based on technographics and/or new vs. returning.
• Used Dynamic Testing to optimize value prop messaging and visuals, auto-allocating traffic to the winning variant in real time.