The Q1 2022 Ecommerce Quarterly Benchmarks report helps retailers assess how their own KPIs stack up against their peers.
Metrics:
- Sessions
- Bounce Rate
- Average Pageviews
- Add-to-Cart
- Abandoned Cart
- Conversion Rate
- Average Order Value
This eCommerce benchmarks report includes Q1 YoY percentage changes, and regional dataOpens a new window across the US, Great Britain, EMEA, and Other. Billions of Monetate customer sessions were analyzed to produce this data.
You can also view a dynamic version of our Ecommerce benchmarks!
4 Key Findings from the Report
- In Q1 2022, the data showed that mobile shopping is still driving most of the traffic (67%) overall.
- Bounce rates are up slightly. By 3% since Q4 2021 and by 6% over the past 12 months. Bounce rates on Mobile on relatively stable but have gone up on Tablet and Desktop.
- The Average Order Value is up over the past 12 months, particularly in the US and GB, and can be seen most clearly in desktop purchases across these two regions.
- Add-to-cart rates have seen a slight decline YoY, mainly in EMEA, but the US did see a sizable decrease since Q4 2021.
