Apparel Brand Adds Vertical Product Recommendations Container in Cart

Challenge

Ensuring visitors maintain momentum in their shopping journey through the cart page is critical for converting them into customers. However, the need for adding additional products to cart gives them an exit point in the journey.

Improvement in all the right places:

• Add-to-Cart Rate Increase
• Increase in Average Order Value
• Increase in Conversion Rate

Our Solution

• Placed product recommendations in cart to alert customers to products that are frequently purchased together with ones in the cart.
• Included options to select product details and add immediately to the cart to mitigate exits.
• Layered in slot-level filters for additional control.