Furniture Retailer Individualizes Homepage with 1-to-1 Personalization

Challenge

Individual customers expect brands to understand their unique needs and preferences, but tailoring landing experiences to increasingly granular segments are time-consuming and inefficient. In addition, space on the homepage is often limited.

Improvement in all the right places:

• 50% Increase of Clicks on Homepage Hero
• 100% Average Time on Site Increase
• 80% Increase in Conversion Rate

Our Solution

• Used Automated Personalization to individualize homepage content, from the hero to offers.
• 40+ contextual and behavioral attributes determined content most likely to engage each individual visitor in real-time.
• Selected existing assets rather than creating new ones for faster time to value.