6 Ways to Win Over Mobile Visitors Now
Dial up response to your mobile efforts with proven strategies for creative, social commerce, segmentation, and more.
Market: Sporting Goods
Driving Relevance Through Product Recommendation Endcaps
Increase revenue per session and average order value by handing control back to the people who understand their customers the best—the merchandisers.
Topics: Behavioral Targeting|Conversion Rate Optimization|Geotargeting|Shopping Cart Abandonment|Targeting
How to Use Lightboxes to Enhance Your Visitor’s Experience
Eight promotions to put in the spotlight for more conversion wins.
How to Develop a Sound Test Concept
Why over-engineered solutions are bound to blow up in your face.
4 Ways to Leverage Social Login
Make it easy for customers to buy from you, and in return, they will make it easier for you to get more customers.
The Optimization Stall: Why You Need to Test
When companies test their ideas for website optimization, more of their efforts make it through the optimization project funnel to the live website.
In Search of Results: How ‘Internal Site Search’ Is Changing the Game
The search marketer’s job is not to “dump” traffic at the site’s doorstep—in other words, real optimization doesn’t end on the landing page.