You can’t test, target, and personalize effectively without good analytics. Although Monetate has a simple, campaign-based approach to personalized marketing, beneath the surface there is a powerful, statistics-based test engine.

True Lift Reporting

We understand that you need to make data-driven decisions about merchandising campaigns. You need an easy way to measure results of your campaigns in real time. So whenever you test,  target, or personalize with Monetate, a control group is automatically maintained for every campaign. That means all reporting can be done in terms of true lift with statistically significant results. Furthermore, personalization lift can be isolated from every other aspect of the site and traffic.

The Monetate dashboard interface makes it easy for you to monitor lift in conversion, profitability, order size, top-line revenue, market penetration, and much more.

Works Well With Others

Monetate plays well with Coremetrics, Omniture, Google Analytics, and other web analytics platforms. In fact, we’re a Coremetrics Partner. (Monetate supports sending data to Coremetrics for reporting and storage; this can be any or all data and is configurable on a campaign-by-campaign and test-by-test basis, so Coremetrics clients can measure, track, and report on the results of any or all Monetate campaigns from within Coremetrics.)

Analytics in Action

By making analytics both easy to understand and instantly actionable, Monetate reconciles these two important assertions made by testing and optimization guru Bryan Eisenberg:

• Testing provides the evidence that should guide every marketing solution.
• You can’t make money in web analytics just by looking at reports.

With Monetate you can go from testing a marketing hunch to launching a campaign that targets specific traffic segments with personalized messaging, and watch all the results in real time.