Geotargeting to Support Omnichannel Relevance
Turn tracking data into actionable ideas for enhanced marketing relevance.
Marketing Optimization Blog
The Monetate Marketing Optimization blog provides expert advice and commentary on A/B & MVT testing, merchandising, segmentation and targeting, marketing consistency and website agility.
3 Insights From Holiday 2011 to Help You Master Omnichannel Success
The 2011 holiday season was good for online retail. Learn how to keep that momentum going with tips for better cross-channel performance.
Website Testing Wins: Orange or Blue?
There’s been a lot of talk about how orange buttons increase conversion. Orange buttons were said to increase conversion by 32% in one case study and big orange buttons have been said to boost conversion…
Testing Success Is Sweet at Godiva
The right mix of product images treats Godiva to a strong conversion rate increase.
Ecommerce Is Not Your Most Important Channel
We’re in the midst of an evolution away from multichannel retailing (characterized by its fragmented approaches to customer curation) in favor of omnichannel retailing.
Website Testing Wins: Product Badging Wins Again
Product badging continues to be a big winner for retailers. Check out the results of four recent tests that show both simple and innovative badging ideas work.
Topics: Mobile Optimization|Personalization|Search Marketing|Social Media|Technology|Website Optimization
84 Ecommerce Predictions for 2012
A roundup of predictions on which trends will be calling the shots in ecommerce for 2012
New Rules from NRF 2012, Part 2: First Look Track Recap
The third day of the National Retail Federation’s (NRF) 101st Annual Convention & Expo, known as Retail’s BIG Show, continued to deliver informative content that many retailers could go home and put into action. I…
New Rules from NRF 2012: Innovate or Perish
Catch the highlights on omnichannel retail from the Monday sessions at NRF Retail’s BIG Show
Topics: Tablet Optimization
6 Ways to Drive More Conversions From Tablet Traffic
Get a handle on tablet commerce with these best practices for optimizing your website to better engage and convert this lucrative audience segment.