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More proof brands must shift from creative-centric to customer-centric.
Scoop up a few pointers on how to grow your online personalization strategy.
Social media does not drive sales… but it kind of does. Confused? Don’t be. Listen to a recent episode of Mitch Joel’s Six Pixels of Separation podcast, which featured Monetate CEO David Brussin, to get all the details.
Ask the right questions about your customers to get the most out of your analytics.
Knowing your customer, democratizing data, and the threat to international ecommerce.
A retailer looks at the influence of hoverboxes on two key pages in the conversion funnel.
Here’s what to do now in order to maximize results based on which device a visitor is using.
Make sure observational bias isn’t steering your website optimization program in the wrong direction.
Research in the latest Ecommerce Quarterly (EQ1 2013) emphasizes the need to figure out how channels work together to engage and convert consumers.
New research from PhoCusWright reveals age and frequency of travel impact interest in ancillary offers.
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