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Travel

Travel Encourage Higher Priced Bookings with ‘Free Parking’ Notifications

INDUSTRY

Travel

CHANNEL

Website

PAGE

Search, Hotel Detail Pages

KPIs

FEATURE USED

A/B Testing

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Challenge

To achieve a companywide initiative to increase average order value, a leading hotelier highlighted locations that offered free parking to visitors.

Improvement in all the right places:

  • 5% Increase in Average Order Value

Our Solution

  • Ran an A/B test on search and hotel detail pages to determine whether highlighting this message would encourage bookings with higher-priced hotels

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See how our clients are using Monetate to create better customer experiences.

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Travel Encourage Higher Priced Bookings with ‘Free Parking’ Notifications

Outdoor Retailer Differentiates Homepage Theme Based on Visitor Location

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