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Travel

Test the Best Way to Drive Ancillary Sales

INDUSTRY

Travel

CHANNEL

Website

PAGE

Booking Pages

KPIs

FEATURE USED

A/B Testing

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Challenge

To drive additional revenue, a leading ticketer used Monetate to test the launch of an ancillary sales business, including selling parking spots alongside tickets.

Improvement in all the right places:

  • Generated Millions in Incremental Revenue

Our Solution

  • Unsure how promoting add-ons would impact performance, their team set up A/B tests to validate lift

Explore More Use Cases

See how our clients are using Monetate to create better customer experiences.

Retailer Serves Targeted Offers to Grow Loyalty

Luxury Retailer Used Personalization to Promote ‘New Arrivals’ and ‘Menswear’ Category Launch

Boost Testing Velocity While Reducing Development Resource

Optimized Checkout Messaging to Drive Bookings

Waitrose Grows a Loyal Customer Base of Online Shoppers with Online Discounts

Travel Encourage Higher Priced Bookings with ‘Free Parking’ Notifications

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