Outdoor Apparel Calls Attention to Products with Product Badging

Challenge

Visitor time and attention is often limited and ensuring product findability on category pages is imperative to keep interest. In addition, your brand may be invested in running promotions on specific products to balance inventory.

Improvement in all the right places:

• Increase in Average Page Views
• Increase in Average Order Value
• Increase in Revenue Per Session

Our Solution

• Placed virtual stickers on product images on category pages to highlight specific products.
• Utilized messaging on product features or promotions to encourage customers to interact with merchandise.