Travel

Optimized Bookings Funnel

INDUSTRY

Travel

CHANNEL

Website

PAGE

Booking Pages

FEATURE USED

Multivariate Testing

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Challenge

The team at a leading ticketing site noticed a significant drop-off in the booking section of its website and app. They wanted a way to improve the booking experience and reduce the leakage of potential customers.


Improvement in all the right places:

  • Saved Millions in Previously Lost Sales

Our Solution

  • Optimize the checkout flow by testing a number of different variations
  • The Multivariate Test experience analyzed different field options to determine the booking flow with the least friction

Explore More Use Cases

See how our clients are using Monetate to create better customer experiences.

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