Membership Society Used Dynamic Testing to Grow Customer Base

Challenge

A membership society specializing in fine alcohol needed to provide a white-glove experience to their members when they visited the website. They needed to be able to test and personalize with modest-sized traffic coming to the site.

Improvement in all the right places:

• 34% Revenue Per Session Uplift
• 10% Average Order Value Increase
• 17% Bounce Rate Decrease

Our Solution

• Leveraged testing to understand that visitors were confused about membership pricing. They used Dynamic Testing to pinpoint a strong CTA that would highlight value on product detail pages.
• The Dynamic Test saw immediate results, routing test traffic immediately, and continuously to the strongest variants.