Challenge
Visitors browsing product pages want to continue along their shopping journey seamlessly with minimal need to backtrack through pages they’ve already viewed.
Improvement in all the right places:
- Add-to-Cart Rate Increase
- Increase in Average Order Value
- Increase in Conversion Rate
Our Solution
- Placed product recommendations on product detail pages to encourage continuous browsing.
- Tested different recommendation strategies, such as Also Viewed, Purchased Together, etc.
- Layered in slot-level filters to mix strategies together and develop an optimal combination.
