6 Ways to Improve Your Experimentation Program Management
Running A/B tests consistently is a strong starting point, but long-term success depends on how well your experimentation program is managed. Organizations that apply best practices, follow clear frameworks, and regularly analyze results are better positioned to scale experimentation and deliver measurable impact. At its core, effective experimentation program management relies on intentional planning, disciplined […]
Why A/B Testing Is Important for Healthcare Organizations
Over the last several years, the healthcare industry has rapidly expanded its digital footprint. From telemedicine and patient portals to online enrollment, policy management, and secure messaging, healthcare organizations now deliver a significant portion of the patient experience online. As digital touchpoints grow, so does the need to continuously improve and fine-tune those experiences. The […]
Get Inspired: Top A/B Testing Examples
Depending on your optimization goals and strategy, you may already have a structured framework for deciding which experiments to run next. But if you’re among the many organizations without a formal test prioritization model, it’s not always obvious where to start. While almost any experiment can surface meaningful insights, inspiration goes a long way. One […]
3 Website Optimization Trends (That Aren’t AI) to Watch in 2026 and Beyond
Beyond the rapid adoption of AI, one clear pattern has emerged in website optimization: digital experiences continue to evolve quickly. Advances in technology, rising user expectations, and increased performance demands mean organizations that stay ahead of emerging trends are far more likely to stand out in an increasingly crowded market. As we move into 2026 […]
The Essentials of Hybrid Experimentation
When running experimentation programs, most organizations start with client-side tests to address common use cases such as visuals, layout, and CTA copy or placement. Client-side tools are well established and relatively easy to use, but they come with real limitations, including constrained complexity, slower iteration at scale, and the risk of flicker. To move beyond […]
Your Guide to Website Flicker and How to Deal With It
Do a quick search of the term “website flicker,” and you’ll see no shortage of results with titles like “Why Do I Notice Page Flicker When the Test Page Is Loading?” or “Troubleshooting: Page Loads Slowly, Flashes, or Flickers.” Most of these come from web optimization tools, browsers, and CRO-focused sites. Even well-known ecommerce brands […]