How Can You Get the Most Value From Client- And Server-Side A/B Testing?
Even a one-second delay in site loading speed can decrease conversions by 7%. For CRO teams working to squeeze every bit of performance out of their carefully curated digital experiences, that number is hard to ignore. Many traditional client-side A/B testing tools actually slow pages down through flicker or delayed rendering. That means even the […]
How to Tier Metrics for CRO: Success, Guardrail, and Diagnostic Explained
Trying to measure every element of a test with the same level of priority can lead to an unfortunate outcome: optimization teams end up learning nothing. To get clear takeaways instead, you can tier your metrics for CRO by dividing them into success, guardrail, and diagnostic categories. This practice hones focus and drives intention for […]
How Many A/B Tests Should You Run Each Month?
It’s a common question among product, marketing, and development teams: How many A/B tests should you run each month? If you’re a digital leader or working on conversion rate optimization, you’ve probably wondered about the answer, too. While it’s a fair question, it might not be the most helpful one for supporting your experimentation program […]
AB Testing Ideas for Summer Marketing Campaigns in 2025
It may already be mid-July, but it’s not too late to meet summer shoppers where they are—namely, looking for summer
7 Customer Retention Strategies to Boost Loyalty in 2025
Online shopping is booming—and so is competition from retailers of all shapes and sizes.
Unlocking Data-Driven Personalization: The Power of Monetate Analytics Cloud
There’s no getting around it—you can’t pull off exceptional customer experiences without a sophisticated