How Many A/B Tests Should You Run Each Month?
It’s a common question among product, marketing, and development teams: How many A/B tests should you run each month? If you’re a digital leader or working on conversion rate optimization, you’ve probably wondered about the answer, too. While it’s a fair question, it might not be the most helpful one for supporting your experimentation program […]
AB Testing Ideas for Summer Marketing Campaigns in 2025
It may already be mid-July, but it’s not too late to meet summer shoppers where they are—namely, looking for summer
7 Customer Retention Strategies to Boost Loyalty in 2025
Online shopping is booming—and so is competition from retailers of all shapes and sizes.
Unlocking Data-Driven Personalization: The Power of Monetate Analytics Cloud
There’s no getting around it—you can’t pull off exceptional customer experiences without a sophisticated
Ecommerce Marketing Strategies: From Basics to Advanced Tactics
Ecommerce marketing is a winding road that follows shoppers from that first “aha moment” they realize they want
Type 1 and Type 2 Errors
A/B testing results can be inconclusive. But did you know they can also be wrong? Design flaws can lead