Armed with a rich heritage that dates back to the 19th century, Wolseley has long served as the partner of choice for trade professionals. As a market-leading heating, cooling, and plumbing supplier in the UK, over 100,000 trade professionals count on Wolseley for key plumbing and heating projects every year.
Having recently combined specialized websites into a single branded online presence, Wolseley selected Monetate to help implement personalized experiences that pulled from visitor data for a more relevant experience for every trade professional.
Offering more than 400,000 products on its site, Monetate has helped Wolseley deliver on its stated promise to “get the right products to customers at the right price, in the right place, and at the right time.”
Success with Strategy
Having merged multiple brands that served dedicated segments across three eCommerce sites, Wolseley now needed a solution that would dynamically cater to personas on one dedicated domain.
Wolseley worked with Monetate to create a category block on the homepage with different variations for different categories of product. They then let Monetate’s AI decide which variation to serve each visitor.
The eCommerce team also saw that demand for certain products increased based on the weather. For example, boilers were in high demand during the winter. Therefore, Wolseley used Monetate to trigger special boiler offers based on certain cold temperature thresholds—or, conversely, air conditioner offers based on hot temperatures logged during the summer. At these times, buyers were less price-sensitive, and more sensitive to availability, creating even more opportunity to improve sales with the right offer.
As we go through our digital transformation, it’s important that we drive improved sales and lifetime value with unforgettable customer experiences. Monetate gives us the scalable personalization we need to achieve that goal, and has helped our performance improve considerably.
