Sun & Ski Sports has 31 stores in 11 states – ranging down the east coast, across the Rockies, and south into Texas – plus a great website that serves customers nationwide. Each location offers its clientele the most relevant possible selection, from running shoes to patio furniture to snowboarding gear, paired with expert assistance from store staff.

With the launch of their eCommerce site 10 years ago, Sun & Ski Sports sought to meet the same standard of relevance and customer service for online shoppers nationwide as they did for their store customers. As technology advanced, Sun & Ski Sports’ online team sought to find fresh ways to connect shoppers with the right products, not just based on their geographic location, but on their individual interests and activities.

Sun & Ski Sports also sought to showcase online its specialist focus on key recreation categories, setting it apart from Amazon.com and other broad-but-shallow mass merchant competitors. To prove brand credibility, Sun & Ski Sports needed to be able to adapt its online offerings to the latest trends in outdoor recreation, while providing knowledgeable and responsive customer service.

Success with Strategy

Monetate All-In-One Action

• Enabled the development of new ways to discover products, including themed collections and categories organized by brand.
• Able to adjust merchandising quickly to reflect the latest trends – can create new categories on the fly adapting to shoppers’ priorities.
• Seamless integration with third-party tools for social listening and search engine keyword optimization with Monetate
• Implemented segmentation strategies to deliver 1-to-1 recommendations in real time.

Monetate’s built-in measurement and testing tools provide feedback on which strategies are most successful.