Mytheresa was launched in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and kids. The highly curated offer focuses on true luxury with designer brands such as Bottega Veneta, Burberry, Dolce & Gabbana, Fendi, Gucci, LOEWE, Loro Piana, Moncler, Prada, Saint Laurent, Valentino and many more.
Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations.
In FY 2020 Mytheresa reported net sales of 449 million Euro and shipped to 133 countries. Mytheresa implemented Monetate’s testing and personalization capabilities in 2016 in order to improve conversion rate and personalize content to different market needs. Monetate has been instrumental in helping Mytheresa build tailored experiences for a worldwide customer base.
Success with Strategy
As Mytheresa is a global luxury fashion eCommerce retailer serving international customers in eight languages, a more data-centric approach to their personalization efforts was needed, including both product data but also customer data.
Mytheresa’s vision is to become the leading customer experience platform for luxury fashion globally. Part of the strategy is to make it as easy to shop as possible for the customer to shop.
With the help of Monetate, the company implemented testing and personalization across all markets to make shopping with Mytheresa even better— from customer database growth to localization of content.
Each market has very specific requirements that we need to show in a way that does not disrupt the overall look and feel of the site. Monetate allows us to keep our branding standards while creating targeted content that has the right information for specific regions.
