Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed by the industry’s only lifetime guarantee. Darn Tough offers both Specialty and Tactical product lines with a wide variety of products for different sports and weather types that appeal to a wide, diverse, and deeply loyal customer base.
In 2019, Darn Tough implemented Monetate Personalization to better navigate today’s customer first digital realities and to deliver deep and meaningful connections to their customers across all touchpoints. With its market-leading personalization software, Monetate helped Darn Tough implement a data-driven approach to testing, messaging, and sales-offer creation.
Success with Strategy
Monetate Personalization’s easy-to-understand test results helped the Darn Tough team not only satisfy customer needs, but also drive the highest business value.
Darn Tough learned that during the winter holiday season, having encouraging messaging can have a positive impact on conversions. They also wanted to customize the messaging with an offer that would expire within a set window to add a sense of urgency.
Based on early results, Darn Tough is prioritizing advanced personalization in their future. The team plans to implement new experiences to increase relevance for every site visitor.
It’s so easy to see and understand the results from what we implemented. Before it was hard to have a conversation when we’re looking at different resources and different data, but with Monetate, it’s so clear, it becomes easy to make the right decision together as a team.
