Wolseley Sees 100% RPS Lift After Serving Unique Homepage Experiences to B2B Buyers
Armed with a rich heritage that dates back to the 19th century, Wolseley has long served as the partner of choice for trade professionals. As a market-leading heating, cooling, and plumbing supplier in the UK, over 100,000 trade professionals count on Wolseley for key plumbing and heating projects every year.
Having recently combined specialized websites into a single branded online presence, Wolseley selected Monetate to help implement personalized experiences that pulled from visitor data for a more relevant experience for every trade professional.
Offering more than 400,000 products on its site, Monetate has helped Wolseley deliver on its stated promise to “get the right products to customers at the right price, in the right place, and at the right time.”
Success with Strategy
Monetate All-In-One Action
- Served unique homepage content to every visitor using data-driven AI.
- Created a category block on the homepage with different variations for different categories of product.
- Weather-Related Product Triggers were used to display special offers based on hot and cold temperature threshholds.
Having merged multiple brands that served dedicated segments across three eCommerce sites, Wolseley now needed a solution that would dynamically cater to personas on one dedicated domain.
AI-Personalized Homepage Experiences for B2B Buyers
We leveraged Automated Personalization to deliver a more nuanced and relevant experience resulting in:
As we go through our digital transformation, it’s important that we drive improved sales and lifetime value with unforgettable customer experiences. Monetate gives us the scalable personalization we need to achieve that goal, and has helped our performance improve considerably.
Change How You Communicate To Your Visitors
Make your website more welcoming. Make it more personal. Make it more profitable.