57% of retailers rate their organization’s level of preparedness for the upcoming holiday shopping season as good.
In the past few years, the holiday shopping season has become much more digital. Consumer demands for expedited services have only increased, putting pressure on retailers to stay on top of buying trends in real-time while also delivering personalization and fast fulfillment at scale.
Still, many consumers value a traditional holiday shopping experience. It’s now on brands and retailers to meet consumer needs while also maintaining the spirit of the holidays.
This report explores:
- Challenges and opportunities brands and retailers are facing
- Key benchmarking data
- Insights directly from retail leaders