The holiday season is here. For retailers, it’s a stress test for the year ahead. At Monetate, we wanted to know what shoppers are planning for 2025 holiday shopping and what’s motivating them to spend or save. So what did we do? We asked.
Monetate’s 2025 Holiday Shopper Survey highlights all the takeaways from our survey of 1,500 U.S. consumers. In it, you’ll be able to see how factors like inflation, AI, and loyalty programs are affecting 2025 holiday shopping behavior this year.
As 76% of shoppers prioritize discounts and 59% focus on essential goods, some experiences and electronics will become indulgences. Nearly half of shoppers are “highly concerned” about rising prices, making it clear that spending this season will be moderated with a little caution.
Despite their anxiety about costs, shoppers seem receptive to strategies like AI-guided recommendations and omnichannel flows. The catch? You’ll have to pair them with privacy and transparency. As many as 38% of respondents are willing to share their personal data for personalized offers, but only if it’s well protected.
Here’s a closer look at what stood out most and what it means for your holiday strategy.
Key Insights from the Survey
- Value-driven behavior: 76% of consumers plan to pursue discounts. Nearly half are switching to lower-priced brands.
- Omnichannel engagement: 65% plan to rely more on websites and apps. 58% still favor in-store visits, and 21% will use BOPIS options.
- Loyalty matters: 61% of shoppers view loyalty programs as influential. They prefer exclusive discounts and free shipping over more generic rewards.
- AI (cautiously) embraced: 69% are open to AI shopping guidance, but privacy concerns remain a top objection.
How To Prepare for 2025 Holiday Shopping
For retail leaders, the results here are promising. The 2025 holiday shopping season is an opportunity to go all in on AI-driven strategies across a wide range of customer channels. With an approach that balances data and ethical personalization, your organization can take advantage of this high-volume season to convert seasonal shoppers into lifelong customers and build trust that lasts well beyond the holidays.
Download the 2025 Holiday Shopper Survey
Explore the report’s 15 imperatives for capturing 2025 holiday shopping spend, strengthening omnichannel and digital experience optimization efforts, and building loyalty despite shifting trends in retail.
Final Thoughts
The 2025 holiday shopping season is a revenue opportunity, but it can also offer clues about the future of retail. Shoppers are seeking value and convenience, and they reward retailers who deliver the solutions: transparency and relevance. Act on these trends now to capture holiday spend now with an eye on long-term growth.
Ready to find out how these insights will shape your holiday strategy? Download the 2025 Holiday Shopper Survey or reach out to our team today to discuss how Monetate can support your digital experience optimization initiatives.
