Evaluate End-To-End Customer Behavior With Journey Analytics

Enable Improved Delivery of End-To-End Customer Experiences

With competition growing and brand loyalty plummeting, businesses face mounting pressure to better understand their customers.

Monetate Journey Analytics shows you where a particular journey is taking audiences across an experience or variant.

Gain a more comprehensive understanding of how browser and buyer segments are interacting throughout journeys as a result of the experiments and experiences launched through Monetate.

Build Better Personalization Roadmaps

Journey Analytics gives you the insights you need to make informed decisions regarding each interaction your customers make on your site.

This analytics tool exposes how visitors behave throughout their entire journey in an experience from first click to last, resulting in improved program learnings.

• Examine customer paths and flows using our Sankey Diagram, a user-friendly visualization tool.
• For granular insights, configure your journeys across filter selections, like metrics, customer types, and end points.
• Explore how customer behaviors varied across multiple versions of an experience.
• Get a full look at what’s happening across any page of your choosing, selecting from a list of our default platform metrics (sessions, conversion rate, etc.).