Experimentation

Optimize Goals in Real Time With Dynamic Testing Software

Maximize ROI and minimize CX risk with dynamic tests.

Dynamic Testing Lets You Learn at the Speed of AI

Unlike with A/B testing, you don’t have to wait to reach significance with Dynamic Tests.

Optimize toward your given goal automatically with Monetate’s AI, whether that’s increasing conversion, reducing bounce, or any other custom metric.

Dynamic Testing drove 10% CTR for Frontgate, a leading home luxury retailer.

Go to the Case Study

Why Dynamic Testing v. A/B Testing?

Dynamic testing is best deployed when your goal is to find a clear winner.

Based on your results, Monetate Personalization then shows all of your traffic the winning variant to maximize performance. This is the ideal scenario if you want to drive maximum ROI and test content within a small window of time.

Performance

Dynamic Testing is good for one-to-many personalization over a short time period
Can be used for optimization and personalization
Drives maximum ROI
Ideal when you aren’t sure what your audience wants to see (e.g. homepage masthead creative, or a change in the checkout)

Learning

Dynamic Tests can run instead of an A/B test when there is a smaller volume of traffic to a page
Small volumes will take a long time to or may never reach significance in an A/B test
All performance metrics are available to view but are not as robust statistically as in an A/B test
Model updates every 5 minutes for real-time dynamic adjustment

Should I Run a Dynamic Test or an A/B Test?

Not sure which type of test is best? This chart will help you decide between running a standard A/B test vs. a dynamic test.


Standard A/B Test	Dynamic Test
Makes one decision	One-to-Many Decisions
Static: Assumes Nothing Changes	Adaptive: Reacts to Changes in Behavior
Thoughtful Experiment Design & Tactics: Sample Size Calculator, Goals, & Conditions	Just Tactics: Goals & Conditions
Significance: “Measure of Surprise.”	Probability: “Chance the leader is actually the best and driving ROI, given everything we know.”
Reach Significance, Stop, Promote	Continuous Testing and Learning Drives More ROI
Manual Monitoring	Fully-Automated
High Resolution of Performance on all Variations	Focused on Exploiting the Leader
Measured Understanding of all Metrics	Observation of Metrics Beyond Goal of the Leader

Dynamic Testing: Part of Merchandising, Testing, and Personalization Platform

Serving the best customer experiences online is one capability of our total personalization platform — built and customized to your unique needs.

See Why People Choose Us

Personalized Search

Enhance customer engagement by personalizing search for eCommerce

Product Recommendations

Create revenue-boosting customer experiences with individualized product recommendations

Social Proof

A quick way to boost conversions, engagement, and clickthroughs on PLPs and PDPs

Dynamically Test at Scale to Optimize Every Component of the Digital Journey

Tips and insights to enhance every segment of the shopping experience with dynamic testing.

blog

Dynamic Testing: Part of a Merchandising, Testing, and Personalization Platform

The ability to make data-driven decisions through dynamic experimentation is part of an enterprise personalization platform. See more capabilities below:

Don’t Wait For Significance With AI-Powered Testing

Let AI optimize toward your given goal automatically.

Talk to a Dynamic Testing Expert