Experimentation
Optimize Goals in Real Time With Dynamic Testing Software
Maximize ROI and minimize CX risk with dynamic tests.
Dynamic Testing Lets You Learn at the Speed of AI
Unlike with A/B testing, you don’t have to wait to reach significance with Dynamic Tests.
Optimize toward your given goal automatically with Monetate’s AI, whether that’s increasing conversion, reducing bounce, or any other custom metric.
Why Dynamic Testing v. A/B Testing?
Dynamic testing is best deployed when your goal is to find a clear winner.
Based on your results, Monetate Personalization then shows all of your traffic the winning variant to maximize performance. This is the ideal scenario if you want to drive maximum ROI and test content within a small window of time.
Performance
- Dynamic Testing is good for one-to-many personalization over a short time period
- Can be used for optimization and personalization
- Drives maximum ROI
- Ideal when you aren’t sure what your audience wants to see (e.g. homepage masthead creative, or a change in the checkout)
Learning
- Dynamic Tests can run instead of an A/B test when there is a smaller volume of traffic to a page
- Small volumes will take a long time to or may never reach significance in an A/B test
- All performance metrics are available to view but are not as robust statistically as in an A/B test
- Model updates every 5 minutes for real-time dynamic adjustment
Should I Run a Dynamic Test or an A/B Test?
Not sure which type of test is best? This chart will help you decide between running a standard A/B test vs. a dynamic test.
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Your AI Advantage Over the Competition
Orchid AI is the intelligence layer that powers Monetate’s platform—making our personalization capabilities smarter, more intuitive, and increasingly effective over time.
Made up of a robust interplay of Machine Learning, Natural Language Processing (NLP), and Large Language Models (LLMs), Orchid AI can analyze customer behavior, predict intent, and optimize experiences in real time.
Dynamic Testing: Part of Merchandising, Testing, and Personalization Platform
Serving the best customer experiences online is one capability of our total personalization platform — built and customized to your unique needs.
Learn What Customers Really Want With AI-Powered Insights
See what resonates (and what doesn’t) with your audience by using Monetate’s enterprise personalization platform to collect data-driven insights. See more capabilities below:
Stop Waiting For Significance With AI-Powered Testing
Spend less time wondering—and more time winning—with dynamic testing capabilities that help you maximize ROI and customer happiness.
