Anonymized Data
Anonymized data is becoming increasingly important for businesses and researchers since it allows you
What is a Value Proposition?
A value proposition is a highly specific statement about your company that communicates what you’re
Content Validity
Thoughtful experiment design in eCommerce testing ensures that your investment produces actionable results
What Is Statistical Significance?
As a mathematical concept, statistical significance plays a key role in helping you differentiate true outcomes
What Is a Personalization Engine?
A personalization engine is a powerful tool that uses artificial intelligence (AI) and machine learning (ML)
Behavioral Targeting
Behavioral targeting is the ability to focus a marketing message on an individual based on